In case you can't see it, it features a thin model getting on a bus, and everyone-boys and girls-staring at her beauty. In the end she sexily offers a guy an apple.
When I first saw it, I did notice it kind of bothered me. When I saw it for the second time, I understood why. Here is a list of reasons why this ad is weird and un-nice:
1. The idea of the woman as a temptress has always been present in mysoginistic societies. The woman temps, thus it is all her fault if men rape her...she has offered them the "apple" with her sexyyy legs.
2.Bitchez, aspire to have your body objecified and stared at by complete strangers. That is great flattery.
3.Notice that at some points in the video, a (thin, conventionally pretty) woman takes a photo of the model's butt and smiles...maybe so she can dream about having one like it.
4. A guy with a conventionally pretty woman stares at the model and the woman gets mad. Lesson: You are never pretty enough, because there will always be other women wanting to steal your place.
5.Usually when I go on buses there are sweaty "ugly" people speaking too loudly on the phone, shoving you around, grumbling...old people that make you stand up and give up your place, noisy little kids singing stupid songs, pimply teenage boys trying to me macho...which results in squeezing everyone and making everyone madder. I've never been on a bus with wind blowing in your hair, "beautiful" people all dressed the same, flowers, music and so much space. But maybe that's just me.
6. And what kind of masochist would want to get on a bus wearing high heels?
Hooray tv!
P.S. And besides, those jeans are being marketed TO girls. Not to men. Since when a good way to sell stuff to women is to objectify them?
No really, I don't.
It is mostly a completely useless thing, where people (and the media) ignore the fact that they were mysoginist all year long, tell woman that they are the most precious thing on this Earth, and then go back to being mysoginists until the next 8th of March.
It could be taken as an opportunity to raise awarness on the current situation of women. Even then, it wouldn't have helped much...it doesn't take one single day to change the thoughts of a population fed sexism every single day of their lives.
The fact is, though, at least in Italy, today is just another day full of hypocrisy and flowers and macho male strippers.
Yesterday another woman was killed by her husband. Nothing but a small, unseen section on the last pages of a newspaper were given to her. Thousands of women have suffered violence today, and nobody has spoken about it.
All tv could say was: mimosas are beautiful flowers. Don't forget to say "I love you" to the women in your life by buying them some...even though they may bother you with their silly chatting and romantic movies, they are the most precious things we have.
Nice.
Happy women's day.
Sunday, March 7, 2010
It seems that, no matter how much I'd want to, I just cannot manage to blog regularly.
These days my life is quiet a mess...so whatever post I could write would be totally self-centered and useless. However, I fully intend to get a decent idea between today and tomorrow- for now, I am going to sit on the sofa listening to sad music while half-mindedly analyzing my 103 phrases (which are far too many, IMO, but teachers don't realize this.) and feeling sorry for myself and for the fact that my period has a knack for arriving in the worst possible of times.
Bye.